Every business strategy starts with a plan, just as every shopping trip does. Today, with my daughter by my side, I’m reminded of how planning our path wisely can lead to great rewards. Each choice we make, from the products we pick to the path we take, builds towards our final goal. Every small or large decision you make in your business should navigate towards your goals 🛒🚀 Trust the process and enjoy the journey 🫡 #strategicplanning #businessgrowth #smartchoices #daddydaughtertime #entrepreneurlife
Just unlocked a game-changing opportunity for a tree service client by setting up Local Service Ads, catapulting them straight to the top of Google's map pack! 🚀🌳 Wondering what Local Service Ads are? Imagine being the first name customers see when searching for services you offer. That's the power of Local Service Ads – they boost your visibility exactly when and where potential customers are looking. 🌟 Why is this a big deal? Because it's not just about appearing in searches; it's about being Google verified, gaining trust instantly, and, most importantly, getting those clicks that turn into customers. Being at the top means you're not just seen—you're chosen. If you're not leveraging Local Service Ads yet, you're missing out on being the go-to choice in your local area. In a digital age where visibility equals viability, staying ahead is not just an option; it's a necessity. 📈 Ready to dominate your local market? Let's get you to the top where you belong. Don't let your competitors take that spot. 🏆 #localserviceads #beseen #digitalmarketing #localseo #growyourbusiness #stayahead
This past week, I ran a test. A direct showdown between Facebook's new dynamic ads feature and our usual ad setup. The results were eye-opening. 😳 Facebook has been pushing their dynamic ads as the next big thing. But guess what? In our head-to-head test, the dynamic ads underperformed by a staggering 22.45% on average across EVERY key metric. Click-through rate, engagement, conversions - you name it. 📉 Why does this matter? Because it's easy to get caught up in the latest features and trends, believing they're the magic bullet. But the reality is often more complex. 🔹 Not One-Size-Fits-All - Dynamic ads might work wonders for some, but they're not a universal solution. 🔹 Know Your Tools - It's crucial to understand the strengths and weaknesses of each ad type. Blindly following the herd can cost you. 🔹 Test, Test, Test - The only way to truly know what works for YOUR audience is through testing. What works for the masses might not work for you. Let's not forget, the ultimate goal is to achieve the highest ROI, not to use the newest features. Sometimes, that means sticking with what works, even if it's not the latest trend. 🎯 So, before you dive headfirst into dynamic ads, take a moment to consider if they're truly right for you. Your budget (and sanity) might thank you later 👋
Ever feel like your business is the best-kept secret in town? Here's why SEO and quality content are your secret weapons for 2024. My client @wilkhamservicesni has a 50+ local pages which I created 6-18 months ago that are ranking in first position on Google for keywords that generate £. The digital landscape is vast, but think of SEO as your map and content as your vehicle. Together, they can drive targeted traffic straight to your doorstep. 🚗💨 SEO isn't just about keywords; it's about understanding what your customers are searching for and ensuring they find you. Content is more than words on a page; it's about providing value, solving problems, and engaging your audience like never before. In a world where everyone's fighting for attention, the right strategy can turn your website into a beacon. 💡 Start small, focus on local SEO, and create content that answers your customers' most burning questions. The results? Increased visibility, trust, and ultimately sales. Ready to be seen? Your journey starts with a single step.
Just secured my spot at the Meta Marketing Summit Online 2024! I’m all set to soak in every bit of wisdom from the greatest minds in AI and marketing, including the legend Yann LeCun himself. 🧠💼 I’m buzzing with excitement to see what cutting-edge insights and strategies they unveil. The future of marketing is about to get a serious upgrade, and I'll be right there, at the forefront, bringing all the golden nuggets back to you. Can’t wait to share how these insights will revolutionise the way we do business. Stay tuned for the breakthroughs that will redefine our digital landscape. ✨🌐 Stay ahead, stay informed, and most importantly, stay ready to pivot - because change is the only constant in our game! The countdown begins... 🗓️
Happy 5th birthday Smart Marketing Group 🎂🥳 I’ve pulled together 11 valuable tips for ANYONE that owns a small business PLUS some HUGE news at the end 🤩 To join the waitlist, head to www.leadlifter.ai 🚀 To keep the video as short as possible, I’ve skimmed a lot of points I could spend all day justifying. Happy to discuss or answer any questions 😀
