"As a seasoned entrepreneur with over a decade of experience in the digital marketing industry, I have a wealth of knowledge and expertise to offer my clients. My journey began at the age of 14, when I was tasked with building a website for my brother's electrical contracting firm. This sparked a passion for web design and digital marketing, and I quickly taught myself the skills needed to create and manage successful online businesses.
Over the years, I undertook formal training whilst launching and managing several successful ventures, including a children's entertainment company, a glitter tattoo stencil business, an upcycling company and a digital marketing agency. My hands-on experience and trial-and-error approach allowed me to develop a first-hand, deep understanding of what works and what doesn't in the world of online marketing.
In 2019, I established my digital marketing agency, Smart Marketing Group, which has since grown into a thriving business with a dedicated team of experts. In 2021, I identified a gap in the market for an affordable social media management service and launched Social Media Sister, however, this later merged with Smart Marketing Group at the beginning of 2023. And most recently, I founded but am no longer a majority shareholder in NI Influencers, a platform connecting businesses with Northern Ireland's top influencers.
I have been a thought leader in the digital marketing industry throughout my career, sharing my opinions and insights through writing and speaking at events. I have built a community of over 30,000 followers on Facebook and Instagram. Now, I offer digital marketing training, consultation, and speaking services to help other businesses grow their online presence.
Whether you are a start-up or an established brand, I have the knowledge and expertise to help you create and deliver a successful digital marketing strategy."
